Pentel Concepts

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The idea here was to try and make a pen more than a pen. To give it a character, a personality beyond it’s use as a pen. The pen is mightier then the sword, but it can only be as mighty as the hand that holds it. So we connected the pen, to the person in which it may belong here.

Art direction: Justin Rickwood.

Copywriter: Anthony Mullinder.

Agency: Realityhouse, Bath

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